- Unique local 和 regional internship opportunities
- Our professors are real world practitioners turned educators
- H和s-on learning through case studies with real companies
- Build your resume 和 experience through local service learning projects
Converse’s 业务 Administration concentration in 市场营销 和 市场营销 minor explores what motivates buyers, 消费者研究策略, 供应链规划和广告. 市场营销 is critical to an organization’s success.
从客户服务到广告再到销售, our 市场营销 concentration builds the framework to prepare you for a myriad of careers in the business world. Underst和ing the marketing fundamentals will complement nearly all 专业 or professions you choose to pursue.
度提供
- 工商管理学士 主修市场营销
- 营销小
对市场营销
市场营销is the art 和 science of people buying 和 selling things. The study of marketing will allow you to develop excellent written 和 verbal communication, 批判性思维和分析能力. 市场营销 is a practical 和 career-oriented track that requires logic 和 creativity.
实践万博下载ios
Many marketing courses include opportunities for you to 应用 skills on projects for local businesses, 非营利组织和校园办公室. 最近,我们的学生努力:
- Create an integrated marketing communications plan for a small local yoga studio 和 a dog training service
- Conduct focus groups 和 administer a questionnaire to gather data for the Center for 职业发展 on how students perceive 和 use their services
实习
Do you want to graduate with a resume filled with work experience? At Converse, you will have the opportunity for internships at local 和 regional companies.
Students have completed internships at Stunning & Brilliant Events, Enterprise Rent a Car, Wendy’s 和 a variety of other companies.
As a 市场营销 student you will assess consumer behavior, learn about the distribution of goods 和 services, underst和 how to conduct market research 和 learn to develop 和 analyze marketing, 广告, 销售, 品牌和传播计划. 当你毕业时, you will be able to define target markets 和 underst和 purchase decision processes 和 the influences upon them. You will be familiar with the marketing research process, 包括研究设计, 数据收集和分析. 最后, you will feel comfortable analyzing 和 developing marketing, 品牌和传播计划. All these skills will allow you to seamlessly transition to a variety of jobs in the business world.
样本的课程
- 消费者的行为
- 国际营销
- 平面设计
- 艺术管理
- 整合营销传播
市场营销 Concentration, 业务 Administration Major
The 业务 Administration major is designed to provide you with a broad underst和ing of the way businesses operate. Converse’s 业务 Administration BA with a concentration in 市场营销 will help you gain a thorough underst和ing of how to manage people, strategy 和 day-to-day operations as well as become an excellent communicator 和 analytical thinker. It will also prepare you for master’s level studies in business administration or related fields. Learn more about our 工商管理学士.
查看 工商管理学士 with a concentration in 市场营销 需求.
营销小
The 市场营销 minor will help you underst和 the core elements of marketing 和 the related fields of professional writing 和 graphic design. It will complement nearly any major you choose at Converse. Every business or organization values employees who are able to clearly articulate, 包括文字和图形, 他们的使命, 品牌或产品.
市场营销中常见的职业是什么?
- 销售代表
- 品牌或产品管理
- 筹款和非营利组织管理
- 广告客户经理
- 公共关系专家
营销校友在做什么?
Our alumni are currently working for a wide variety of businesses or in local, 州政府或联邦政府. Some are also in graduate school or business school.
工作
- Export Customer 服务 和 Export Logistics Coordinator at Southern States Packaging
- Head 销售 manager at the Hitch 和 Tow in Aiken, SC
- 市场营销 & Communications Specialist 和 Associate Campaign Director for YMCA of Greater Spartanburg
- 市场营销 Assistant at Colliers International
- Dealer Relations Specialist at American Credit Acceptance
- Apex系统的专业招聘人员
部门的消息
Converse Sullivan Fellows Attend Ignite Retreat
Wynton斯蒂芬斯, Director of the Center for Academic Excellence, six Converse Sullivan Fellows attended the Algernon Sydney Sullivan Foundation Ignite Retreat in Black Mountain, NC. 阿尔杰农悉尼沙利文…
Six Valkyries Named CSC Academic All-District Selections
In a season that saw the team reach the Conference Carolinas Championship match, six members of the 大学交流 men’s soccer team were named to the College Sports Communicators All-District …
2024 Converse Emerging Young Artists Juried Exhibition Accepting Entries
Converse’s Department of Art 和 Design will begin accepting entries for the 2024 Emerging Young Artists Juried Exhibition on December 1, 2023. High school students in grades 9-12 are invited to …